Recently, Wendy De Jong, Director of Coffee for Tony’s Coffee, and I returned from a visit with our coffee farmer friends at the UDEPOM Co-op in Motozintla, Mexico. For the past few years, we’ve been purchasing quite a bit of outstanding, high-grown (1,500 meters plus) certified organic, Fair Trade coffee from the UDEPOM Co-op. The UDEPOM Co-op is a collective of 608 individual family farmers, each tending a small coffee farm of between 1 – 10 hectares (2 – 20 acres) of ridiculously steep rainforest in the mountains of Chiapas, Mexico’s southernmost State which shares a border with Guatemala.
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October 2005 We arranged for Eddie to tour Seattle, and interact with our customers and their customers, sharing stories, educating individuals and talking to small audiences about the way of life of a southern Mexican coffee farmer. The entire time Eddie was with us, Hurricane Stan dumped rain in the mountains of Chiapas. Eddie frequently attempted to make contact with family and friends to find out the latest back home in Chiapas. What little news he gathered through the occasional cell phone or internet connection, was not promising. Eddie was steadfast and stoic during his stay, but he was anxious to head home. Three anxious days after we bid him farewell, Eddie phoned us. Eddie reported that Hurricane Stan turned out to be the storm of the century. Raging rivers destroyed homes, roads, and bridges. Lives were lost. Eddie was relieved to report that all the Co-op members and their families have survived the storm, but that there was a real need for whatever assistance we could muster. In the short time Eddie was visited with us, his sincerity, earnestness and humility touched the lives of literally hundreds of people. Many of his new friends in Seattle inquired as to the Co-op’s situation. Bob Ohly and Jack Kelly, owners of Caffe Ladro, suggested that we send a serious amount of cash, NOW. Diana Crane, public relations director, and Tracy Wolpert, CEO, of PCC Natural Markets pledged their support. Together, Caffe Ladro, PCC Natural Markets and Tony’s Coffee, pitched in equal amounts and wired $10,000 to UDEPOM to fund immediate relief efforts. Six months later, on May 3, 2006, it was our turn to visit Eddie in Motozintla. We experienced first hand the very real scars, both physical and emotional, left by Hurricane Stan.
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As we crested the highest peak at 1,800 meters, the humidity and heat of Tapachula gave way to a cool breeze. On the other side of the mountain, Eddie pointed down out the window and said “Motozintla”. It was a breathtaking, panoramic view - 360 degrees of majestic mountain peaks and some 500 meters below, and in a massive bowl was a small city.
We also met Jorge, who as Eddie explained, back in October offered to drive Eddie to the airport. While Jorge was dropping Eddie at the airport, the rains washed out the paved road. Jorge abandoned his truck off the side of the road and walked home in the storm. Jorge smiled as he told us that it took him three days to hike the back over the 1,800 meter peaks to Motozintla in torrential rains, along the raging river, with nothing to eat. Everyone agreed that Hurricane Stan was the worst storm in memory.
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A few hundred feet away, the co-op members built a new warehouse. They spent $50,000 salvaging old equipment, replacing their transformer and constructing a new building, all in time to process the 2006 crop. The new building, like the old one, was a basic 20,000 sq. ft. warehouse with concrete floor, 25’ high concrete brick walls and a tin roof. It was stacked floor to ceiling with sacks of pergamino (washed, fermented and patio-dried coffee cherries). The harvest was complete and the processing of the pergamino was in full swing. The operation was neat and orderly and simple. Their milling and sorting and bagging machinery sat along the far wall, a series of elevators, and hoppers and shoots, and screens and motors.
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We left the paved Tapachula/Motozintla highway and traveled on a narrow dirt road. This was the lifeline, the umbilical cord, to the rest of the world, for the hundreds of families living out in the mountains. The road was an endless ribbon of switch backs cutting through the rainforest. There were occasional small mud walled cottages along the road, and a few livestock roaming the mountainsides.
There were constant reminders that this dirt road, the lifeline for hundreds of families, was always only a serious rainstorm away from being severed. We came upon a backhoe shoring up another bend in the road. A few other trucks were parked off in the shade. It appeared that the folks had been waiting around for some time. Another 15 minutes and then the machine slowly backed away to a wide spot in the road and we rumbled on by. This was no place for the impatient. Here, transportation was a privilege not a right.
We were in the heart of coffee country. The road cut through endless mountainsides of coffee trees, all bursting with white blossoms. We climbed to a ridge, the spine of a mountain, with a row of buildings on either side of the road. This was another small village, Berriozabal. Here we stopped and had lunch in a building that serves as home, post office, general store, and restaurant. We were served chicken in mole, and fresh tortillas off the oil drum wood burning stove. Delicious.
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On Luis Perez Mejia’s patio we stopped and gathered around as he described how he picks, washes, de-pulps, dries, bags, and hauls his pergamino to the road for the Co-op to pick up and transport to the processing facility. Luis shared how much work, how much care, and how little money is involved in the effort. The discussion was heavy, earnest and emotional - the trauma of the previous year, the appreciation for our donation, our shared interest in having them produce such wonderful coffee, and working together to create a greater appreciation of, and market value for their product.
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So there it is. Is the production of high grown coffee sustainable? Are consumers willing to pay enough to make it a worthwhile pursuit? I know I am. The coffee is too good, and the people who grow it are too special. Todd P. Elliott,
President and CEO Special thanks to Tony Konecny for providing us some of his great photographs! |
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